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    Other Courses: Digital Marketing Planning

    Certificate Approved by WWISE
    Course Duration
    12 Weeks
    12 months access

    Course Summary

    Every course is broken down into bite-size chunks – manageable modules that will help you assimilate and apply your knowledge in record time. Our courses are pointed for the current market, simple and sharp like the tip of an HB pencil. You’ll be able to study online from anywhere in the world, in your own space, at your own pace, guided by our industry experts. With our practical and business-relevant material, you’ll be given hands-on tools to help you deal with real-world scenarios.

    Who Should Attend?

    • Digital Marketers, Traditional Marketers
    • Those currently unemployed and looking for a practical way to upskill and gain employment in the above fields, including university graduates and school leavers.

    Course Objectives

    • Everyone needs a game plan. Without a plan, you’re running blind or shooting in the dark. Digital Marketing Planning is no different. You need a well-thought-out blueprint to guide your course of action through the complexities of the cyber landscape.
    • With this short course, you’ll understand the different stages of the digital marketing planning process and learn how to summarise them into a concise, focused and measurable digital marketing plan. You’ll learn how to plan your digital marketing activities using tried and tested strategy and planning models including, SOSTAC and RACE.
    • You will discover how to define your online marketplace map and identify your marketplace opportunities by conducting a digital channel SWOT, environmental analysis and resource assessment. And you’ll be able to define your online business models and be given practical steps to derive effective online revenue models.
    • This course is designed for digital and traditional marketers alike. By the end of it, you’ll learn how to plan like a pro, develop a digital vision and make your every digital move a strategic on.

    Course Modules

    • Campaign Planning for Digital Marketing
    • Digital Planning Strategy
    • Online Business Models
    • The Digital Consumer
    • The Marketplace and Competition
    • Conducting a Digital Marketing Audit
    • Developing a Digital Vision & Objectives and Defining Your Goals
    • Targeting and Segmentation
    • Developing a Digital Marketing Mix – Part 1
    • Developing a Digital Marketing Mix – Part 2
    • From Mission to Action
    • Measuring Digital Campaign Success

    Benefits

    • Global reach – Digital marketing allows you to find new markets and trade globally for only a small investment.
    • Lower cost – a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
    • Trackable, measurable results – measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
    • Personalisation – if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
    • Openness – by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
    • Social currency – digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency – being passed from user to user and becoming viral.
    • Improved conversion rates – if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.

    Certification

    Certificate of Successful Completion from the IMM Graduate School – On completion of your short course, you’ll be awarded a certificate that’s approved by the IMM Graduate School and our respective partners, recognising the skills and key competencies you’ve developed along the way. This certificate can be used to document your commitment to continuing professional development in your personal portfolio (including your LinkedIn profile or CV), or to provide evidence to employers or other professional bodies of your achievement. Moreover, you’ll be better equipped to face workplace challenges, enhance your professional performance and, thereby, boost your career.

    Assessment

    Certificate of Successful Completion from the IMM Graduate School – On completion of your short course, you’ll be awarded a certificate that’s approved by the IMM Graduate School and our respective partners, recognising the skills and key competencies you’ve developed along the way. This certificate can be used to document your commitment to continuing professional development in your personal portfolio (including your LinkedIn profile or CV), or to provide evidence to employers or other professional bodies of your achievement. Moreover, you’ll be better equipped to face workplace challenges, enhance your professional performance and, thereby, boost your career.